Translating your business into the language of your customers

Commissioned by OCLC to promote content from its 2015 conference in Florence, Italy, this interview with global thought leader, David Weinberger, went viral as soon as it was published. Retweeters included online marketing gury Clay Shirky, and the following metrics were supplied by publisher Research Information:

  • Pageviews: 918
  • Direct page tweets: 256

David Weinberger is senior researcher at Harvard’s Berkman Center for Internet & Society, and has been instrumental in the development of ideas about the impact of the web. Shortly before his recent keynote presentation at OCLC’s EMEA Regional Council Meeting in Florence, he spoke with Sarah Bartlett about the library-sized hole in the Internet and how a ‘library graph’ might help librarians to fill it.

Commissioned by The European Library to attend and report on the RLUK Hackathon of Linked Open Data, London, May 2014, I produced this article, which was reproduced on the RLUK website.

"Is LOD really the next big thing for libraries? The jury is still out", said RLUK (Research Libraries UK) Director Mike Mertens, as he introduced the event. He underpinned the exploratory nature of the day with a number of key objectives, notably the exploitation of rich bibliographic data in new ways in order to promote new skills in libraries, open up data for nimble library, solutions, and promote RLUK's rich open metadata.

I researched and ghost-authored this thought-leadership article on behalf of campusM. I identified ACUTA Journal as a key US outlet for reaching a higher education technology audience and successfully pitched this article to the editor. Sensitivity to user location has always been a big part of what makes mobile devices irresistible. Even the earliest university mobile apps helped students on the move to navigate and interact with their environment more effectively, with features such as campus maps along with more sophisticated services that help students find everything they need on campus - from available computers and washing machines to their fellow students.