I worked with Sarah for four years and she consistently demonstrated professionalism and good humour in all our interactions. Sarah was extremely flexible in adapting to new business requirements as the business grew. She was also responsive and willing to accommodate our requirements even when at relatively short notice.
Collaborative work is where we get particular value from Sarah. Alongside her writing skills, her ability to develop in-depth knowledge of an organisation or a subject area efficiently – even for a single project or campaign – is impressive. She is great to partner with.
As the No. 1 healthcare communications agency, McCann has exacting QC standards – and thanks to her forensic attention to detail and high editorial standards, Sarah has proven herself to be a 'safe pair of eyes'.
Fantastic, creative, enthusiastic, talented and versatile content creator and marketer. At home with strategic leadership as well as life in the B2B technical trenches.
Sarah is not only an incredibly skilled writer, but she's also a great researcher, always digging a little bit deeper than others would. That commitment to understanding the potential reader allows her to create the most compelling pieces. She's also a very experienced and successful Editorial Manager able to handle a few clients at the same time, on a tight schedule and/or budget.
Pensions is a technical area and it can be challenging to make it interesting. Sarah quickly developed a working knowledge of how CDC pensions work and found ways to write engaging pieces clearly explaining the concepts to lay readers. Her writing brought CDC to life, highlighting its potential to transform retirement for millions of people. She brought lots of proposals to us to show how we could use CDC to promote our services and developed these into effective communications.
Sarah is an exceptional content specialist and copywriter. She grasps technical details very quickly, and produces brilliant copy that addresses the markets and audiences we’re targeting. She has written our new websites in a style that is warm and human, but with the right level of formality for financial services. She does everything she says she’s going to do, on time.
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