Translating your business into the language of your customers

Commissioned by OCLC to profile its February 2013 conference and pitched successfully prior to the event by Sarah Bartlett, this article, which Sarah authored, was published in March 2013 in Information Today Europe.
Speaking at OCLC's European conference ('Dynamic Data: a world of possibilities') Dr Klaus Ceynowa, Deputy Director of the Bavarian State Library described how he and his colleagues began to develop and exploit mobile technologies. In 2010 they developed web applications including a mobile enabled online catalogue and library website. These successes gave them the confidence to move onto dedicated mobile apps for iPhone and iPad devices.

Commissioned by OCLC to preview its February 2012 conference, and pitched successfully by Sarah Bartlett, this article was published in the February / March edition of Research Information..
Is there a learning black market in higher education? This intriguing question emerges from early findings of the JISC-funded Visitors and Residents project, which explores learning motivations and information-seeking behaviours across education stages.

A case study commissioned by UCISA.
When Steve Knight, Deputy Vice Chancellor and Director of Corporate Services, took his idea of offshoring core operations to Middlesex University’s Board of Governors, he was surprised to encounter little resistance. In the drive to streamline operational efficiencies, Middlesex University had already outsourced areas such as cleaning and security in the UK, and had consolidated its London sites. The Board was also aware that offshoring was tried and tested in government departments and other sectors. Digitisation and IT connectivity made the offshoring of core operations feasible; growing cost pressures made it highly desirable.

At the end of 2012 I rewrote the corporate website of oMbiel within very short timescales, as the company prepared to enter the UK local government technology market.

With operational savings at the forefront of decision-making in local government, senior managers at Leicestershire Libraries set about streamlining invoice processing. A target, recently introduced across Leicestershire County Council, to centralise all supplier information on the corporate finance system, was clearly leading the way to fully electronic invoicing. The council also had to comply with a government target mandating that at least 90% of invoices are paid within 30 days. Meanwhile, in the Council’s Finance department, plans were underway to centralise all orders on the corporate finance system. A combination of government standards, Council-level drivers and departmental cost-saving initiatives led the way to more systematic processes.

A flyer produced within short timescales for the HighEdWeb conference of October 2012.
I wrote the copy and sourced the quotations for this flyer, which addresses a technical practitioner audience within the North American higher education sector.

In the first half of 2012, I wrote all the copy for the new website of campusM, a mobile platform supplied by oMbiel, the client.I wrote the copy for diverse readerships; only the Technology section is directed at technical university staff; other sections cater for senior decision-makers in universities. I also write a weekly succinct blog post in the News section, as directed by oMbiel.

This year's theme of Developing a new blend of library attracted more than 250 library professionals to Birmingham, UK, for the EMEA Regional Council Meeting. For two days, impassioned speakers presented compelling mixes of digital services and attractive library spaces to an enthused audience who enjoyed meeting fellow-professionals from a wide range of sectors and countries.

A two-sided flyer for campusM, the UK market-leading supplier of mobile apps into higher education.
campusM delivers mobile experiences that your students and prospects will love. Support your learners through their studies with a mobile app offering targeted services on all mobile devices.

A short video in which students talk about their impressions of the Talis Aspire Campus Edition resource list tool.
Working in partnership with Nottingham Trent University on behalf of Talis Education, I produced this short video of undergraduate students discussing Talis Aspire Campus Edition during a focus group organised by the University.

A two-page article, commissioned by OCLC and pitched successfully by Sarah Bartlett, published in Public Sector Executive in February 2012.
Visitors to Birmingham’s Christmas Market at the end of 2011 were stunned at the beautiful new library emerging in the heart of the city. At a time of high-profile clashes between cash-strapped councils and pro-library campaigners, Birmingham is investing in a £188.8m new library, opening in 2013 and set to be one of the most significant public libraries in the world. At a two-day European conference taking place in Birmingham at the end of February, Brian Gambles, Chief Executive of the Library of Birmingham Development Trust, will make a keynote contribution with his vision of library services in a cold climate.

Short punchy news items on oMbiel's campusM blog. From December 2011 onwards.

One column of coverage of Talis Aspire, the resource list management system of Talis Education Ltd in Times Higher Education, May 2011, as a direct outcome of relationship-building with this prestigious publication.
Nottingham Trent University has addressed its students’ concerns about reading lists by investing in Talis Aspire Campus Edition, which is delivered as a cloud-based service.

Unlike most early adopters of Talis Aspire Campus Edition, Robert Gordon University had no incumbent reading list system, and are benefitting from making a fresh start. Once the decision was made to invest in this area – with strategic drivers such as the student learning experience -library staff started evaluating the various products in the marketplace according to criteria such as support, cost and functionality.

The University of Exeter has selected Talis Aspire Campus Edition to let its students fly academically as they take ownership of rich and rewarding learning journeys at this prestigious institution.

Birmingham, UK, 28 October 2011—OCLC and Sabinet, OCLC’s partner in South Africa, have signed an agreement to provide WorldCat Local, OCLC’s discovery service, as a single point of access and delivery of electronic, print and digital resources to the National Library of South Africa and 15 academic institutions, offering a simplified discovery and delivery experience to end-users.

Lancaster University Library has chosen Talis Aspire Campus Edition to support learning and teaching by making resources on course reading lists as accessible as Google search results.

A series of monthly videos demonstrating newly-released features of the Talis Aspire system. See example.

Commentary and podcasts related to key developments and individuals in library blog on the Panlibus blog. Up to March 2011. See example here.

Commentary and podcasts related to key developments and individuals in higher education on the Talis Education blog. Up to September 2011. See example here.

Written for Talis Education Ltd. to promote Talis Aspire Campus Edition to higher education decision-makers, this advertorial featured in the September 2011 issue of University Business magazine.
Against a backdrop of unprecedented funding uncertainties, one in four UK universities has invested in Talis Aspire Campus Edition, a learning resource platform that improves student retention by making reading lists and prescribed materials more readily accessible.

Written for Talis Education Ltd. to promote Talis Aspire Campus Edition to higher education decision-makers, this advertorial featured in the May 2011 issue of UNI magazine.
Talis Aspire Campus Edition is now the UK’s market-leading reading list management system. Used by over 20% of British universities, it offers attractive reading lists that are easy to build, and transforms access to learning resources.

Talis, a pioneering Semantic Web business, drew on its strong track record to guide BBC through a series of projects that introduced the Linked Data approach to the corporations's own data and programminginformation. With activities such as training and in situ consultancy. The Talis Consulting team worked with BBC staff, taking them through basic Linked Data technologies such as RDF, and working as partners on Wildlife Finder, a Panorama documentary on public sector pay, and other projects which linked BBC web content to external datastores, in order to create a broader and richer experience.