Translating your business into the language of your customers

Sarah researched and ghost-authored this thought-leadership article on behalf of campusM. Sarah identified ACUTA Journal as a key US outlet for reaching a higher education technology audience and successfully pitched this article to the editor.
Sensitivity to user location has always been a big part of what makes mobile devices irresistible. Even the earliest university mobile apps helped students on the move to navigate and interact with their environment more effectively, with features such as campus maps along with more sophisticated services that help students find everything they need on campus - from available computers and washing machines to their fellow students.

A case study commissioned by campusM, which Sarah pitched successfully to the prestigious higher education outlet, EDUCAUSE Review Online.
At a Lancaster University management meeting early in 2011, senior leaders realized that Lancaster had a negligible presence on mobile devices and that the rapidly increasing number of smartphones on campus could not be used to access university services. To make matters worse, a nearby university had just hit the national press with its innovative mobile app. The message was clear — Lancaster needed a mobile presence, quickly. With a mandate from that management meeting, the IT department set a target of delivering a live mobile app, linked to a number of services, by summer 2011. While this gave us only a few months, it did provide a clear mandate and released the necessary funding.

A short video in which customers of campusM discuss campusM Enterprise, the flagship product.
campusM, the UK's leading provider of mobile apps for higher education institutions, commissioned Sarah to produce this video. Sarah filmed the customers at a User Group meeting, scripted the video, and managed the editing process through to production.

A press release to promote the EDUCAUSE 2013 Annual Conference mobile app.
Sarah produced this press release on behalf of UK-based campusM, selected by EDUCAUSE to deliver the mobile app for its prestigious 2013 Annual Conference. The press release appeared on the EDUCAUSE website, and Sarah successfully pitched the press release to Center for Digital Education and Sarah disseminated it across US outlets via PRWeb.

Commissioned by OCLC to profile its February 2013 conference and pitched successfully prior to the event by Sarah Bartlett, this article, which Sarah authored, was published in March 2013 in Information Today Europe.
Speaking at OCLC's European conference ('Dynamic Data: a world of possibilities') Dr Klaus Ceynowa, Deputy Director of the Bavarian State Library described how he and his colleagues began to develop and exploit mobile technologies. In 2010 they developed web applications including a mobile enabled online catalogue and library website. These successes gave them the confidence to move onto dedicated mobile apps for iPhone and iPad devices.

Commissioned by OCLC to preview its February 2012 conference, and pitched successfully by Sarah Bartlett, this article was published in the February / March edition of Research Information..
Is there a learning black market in higher education? This intriguing question emerges from early findings of the JISC-funded Visitors and Residents project, which explores learning motivations and information-seeking behaviours across education stages.

A case study commissioned by UCISA.
When Steve Knight, Deputy Vice Chancellor and Director of Corporate Services, took his idea of offshoring core operations to Middlesex University’s Board of Governors, he was surprised to encounter little resistance. In the drive to streamline operational efficiencies, Middlesex University had already outsourced areas such as cleaning and security in the UK, and had consolidated its London sites. The Board was also aware that offshoring was tried and tested in government departments and other sectors. Digitisation and IT connectivity made the offshoring of core operations feasible; growing cost pressures made it highly desirable.

Production of all copy for the corporate website of oMbiel.
At the end of 2012, Sarah rewrote the corporate website of oMbiel within very tight timescales, as the company prepared to enter the UK local government technology market.

A case study commissioned by Capita.
With operational savings at the forefront of decision-making in local government, senior managers at Leicestershire Libraries set about streamlining invoice processing. A target, recently introduced across Leicestershire County Council, to centralise all supplier information on the corporate finance system, was clearly leading the way to fully electronic invoicing. The council also had to comply with a government target mandating that at least 90% of invoices are paid within 30 days. Meanwhile, in the Council’s Finance department, plans were underway to centralise all orders on the corporate finance system. A combination of government standards, Council-level drivers and departmental cost-saving initiatives led the way to more systematic processes.

Production of all copy for the new website of campusM, launched in 2012.
In the first half of 2012, Sarah wrote all the website copy for campusM, addressing a higher education audience. The website contains both business and technical content.

A short video in which students talk about their impressions of the Talis Aspire Campus Edition resource list tool.
Working in partnership with Nottingham Trent University on behalf of Talis Education, Sarah produced this short video of undergraduate students discussing Talis Aspire Campus Edition during a focus group organised by the University.

Short punchy news items on oMbiel's campusM blog. From December 2011 onwards.

A press release to publicise an agreement between global library cooperative, OCLC, and its South African partner, Sabinet.
OCLC commissioned Sarah to research and produced this press release to notify industry outlets of its agreement with Sabinet to provide WorldCat Local, OCLC’s discovery service, as a single point of access and delivery of electronic, print and digital resources to the National Library of South Africa and 15 academic institutions.

A press release produced on behalf of Talis.
Talis appointed Sarah to research and write this press release to promote the selection of Talis Aspire Campus Edition by Lancaster University across the library and higher education sectors.

A series of monthly videos demonstrating newly-released features of the Talis Aspire system.
Sarah scripted, produced and published these videos single-handedly.

Commentary and podcasts related to key developments and individuals in library blog on the Panlibus blog. Up to March 2011. See example here.

Commentary and podcasts related to key developments and individuals in higher education on the Talis Education blog. Up to September 2011. See example here.